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TM-BRANDING
CP-RIBBON
POLYCOM-GUIDELINES

BRANDING

VMware Brand 2.0

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CHALLENGE: Build out and evolve the VMware design system that will help VMware go beyond today.

 

SOLUTION: I led the Brand 2.0 expansion project, first, vetting agencies to do the project and then working with the chosen agency through all the milestones to deliver an expanded brand. Thus, bringing the flexibility needed while still embracing the legacy brand assets at VMware. The results brought a new design philosophy and a design framework to guide agencies and business users in creating properly branded assets. The final 2 results were a new set of brand guidelines as well as training presentations, which were then tailored to the various audiences globally for customized brand training. 

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ADDITIONAL EXAMPLES:

Tidemark Pillars

CloudPassage brand and collateral hierarchy

Polycom Brand Guidelines

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